Recycling and Custom Labeling

In the recycling industry, used materials are processed into new items. This process helps to prevent waste, reduce the consumption of new materials, and also reduce energy use. Materials that can be recyclable include glass, plastic, paper, and metal. These materials can be reused to reduce the environmental impact. Materials that are to be recycled are gathered and afterward conveyed to a recycling center where they are sorted, cleaned, and reprocessed into new materials that will be recycled again.

Custom labels have extraordinary esteem with regards to user convenience particularly in the household or office use. Custom labels are used for labeling saleable products and for individual use too. Custom labels can be used for wedding invitations, gifts, homemade food packets and more.

In any case, with the busy ways of life, custom labels are a popular option for manufacturers as they can also be used as a valuable marketing tool.  No matter what type of product you are labeling it is advisable to use eco-friendly varieties.  Using recycled paper when creating new labels help send an important message of the brands commitment in saving the environment from waste.  In the event that the manufacturer is worried about compromising the quality of the label they should not be concerned.  In fact recycled labels, whether shrinks sleeves, cut and stack labels, and flexible packaging, custom label options are equally effective and long lasting compared to other conventional labeling options.

Label design can set event the smallest brand of product aside from other corporate giants making products all too similar.  Creating a unique custom label design will also help to enhance your brand appeal and recycled labels can help accomplish this feat. Recycled labels can be gotten easily from post-consumer goods materials. Some of these have a rough feel that underline your natural credentials and plays up your items’ homemade nature, while others are sleek and versatile, allowing you to pick any messaging style you choose.

Eco-friendly labels are also useful when your brand stand up for green cause publicly. Using recycled materials follow through with your brands message. Unique packaging gives shopper the certainty they can take a risk with a new product. When they have been convinced to purchase your product once, the quality of the product can then make them a repeat customer.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://anchorprinting.com/capabilities.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Choosing Cost Effective Labeling Within The Beverage Industry

Beverage labeling is an important marketing tool that will provide a way to differentiate your product from others within the marketplace.   Technology within the labeling industry has made tremendous growth.  This is especially true when it comes to labeling beverages.  The label is no longer seen as just a display of the products name; it is now seen as part of the entire package.  The product, the package and the label all become a part of the complicated marketing mix.

Within the beverage industry there are four main types of labels to choose from: cut and stack labels, roll-fed labels, full wrap hot melt or spot glued film labels or shrink sleeves.  When you are considering the type of label you need to think about the application method, how established the brand is and the expected production volume of the product.

Take bottled water for instance; the product is produced in high volume.  You will want to select a label for the product with the lowest cost and most efficient application method.  The most cost effective method for labeling water is cut and stack labels.  They are inexpensive, easy to apply and can be produced in a high volume quickly.  Fancy labeling doesn’t make sense because bulk products, such as water aren’t purchased based on the bottles label.

Consider labeling beer, wine or liquor on the other hand.  They are produced in large quantities but are not often sold in bulk like water.  This makes the label a necessary entity within the marketing mix.  The extra cost to design, produce and apply the label can be hidden in the costs of the product.  The additional costs accrued with the label will easily be generated with new sales.

A popular look with beverage labels is the clear, no color look.  This look can be achieved using the same application process with traditional labeling equipment using pressure sensitive, roll fed and full cut wrap cut and stack labels.  Clear full wrap cut and stack labels are popular because they produce the clear, no color look using traditional labeling equipment that is already owned.

The category that the beverage falls under will depend a lot on what type of label is used in the process.  Another factor is the brand influence the product has.  Consider sports drinks.  The clear bottle and colored product is what draws people in to make a purchase.  They recognize the brand of their favorite product and buy based on that.  The label doesn’t play as much of a role once a product is established. Introducing a new line of drinks from a popular brand doesn’t require a new label design.  Whereas introducing a new product with a brand not yet established will need a label that speaks volumes over established brands in the same category.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.

 

Get A Better Understanding Of Your Product Label

When it comes to labeling there is no shortage of products in need of accurate, attractive product labels.  The market today is one in which labeling has never been more important. With food allergies and specific ingredient-free products on the rise labels are vital.  When a product is stored in a container that the contents cannot easily be identified, which most are now a days, the label is the only source of information on what is in there.  Labels come in a variety of forms and can be pasted or printed on the outside of the package.

The shape of your products package and the form the product comes in are all important marketing tools to help sell your product and company image.  Making your product easily recognized and remembered by consumers is what will differ between a product that succeeds or fails.  A combination of characteristics that make up your products exterior will help to give your product a boost over the competition.

There are two ways that product labels can be adhered onto a package; they can either be printed directly on the package or onto a label that is then placed on container.  Paper labels are less expensive and more vibrant in design but can easily come off if not attached to the container in a strong manner.  When a label is printed directly onto the container it is more expensive but also can be more easily read by consumers and less likely to wear off.

It is valuable to not only the company but also to the consumer to place relevant product information in a place that is constant and clearly visible location. Labels can come in a variety of shapes and sizes to fit all products and containers.  If a label that adheres directly onto the package is what you are looking for you can choose between cut & stack labels, pressure sensitive labels, roll-fedlabeling and shrink sleeves.  Flexiblepackaging is one way that labels can be printed directly onto the product.

One thing that is important to remember is that there needs to be enough space to not only includes the “important” product information there needs to be space to ensure the product is recognized.  This can be done with the use of a brand image or company graphic without over powering or over crowding the label.

If you choose to have a label printed and designed for your new product look into finding an experienced and reputable printing company.  Look for a company that is able to offer in house design services for your label as well as updated resources that cater to your specific product.   Finding a company that caters in industrial and commercial product label printing will be helpful as your brand further expands.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.